<?xml version="1.0" encoding="UTF-8"?> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:ns0="http://purl.org/cwmo/#" xmlns:owl="http://www.w3.org/2002/07/owl#" xmlns:dct="http://purl.org/dc/terms/"> <ns0:CreativeTechnique rdf:about="http://purl.org/cwmo/#ABTesting"> <rdf:type rdf:resource="http://www.w3.org/2002/07/owl#NamedIndividual"/> <ns0:hasCreativePhase rdf:resource="http://purl.org/cwmo/#ImplementAndMonitoring"/> <ns0:hasFunction rdf:resource="http://purl.org/cwmo/#Evaluation"/> <ns0:hasInputType rdf:resource="http://purl.org/cwmo/#Behavioral"/> <ns0:isProducingData rdf:resource="http://purl.org/cwmo/#QuantitativeData"/> <ns0:isRelatedTo rdf:resource="http://purl.org/cwmo/#Experiment"/> <ns0:isRelatedTo rdf:resource="http://purl.org/cwmo/#KeyPerfIndicator"/> <ns0:isRelatedTo rdf:resource="http://purl.org/cwmo/#WebAnalytics"/> <dct:description xml:lang="en">Comparing two version of a same solution in order to see which one produce the statistically best results according to a defined objective.</dct:description> <dct:title xml:lang="en">A/B Testing</dct:title> </ns0:CreativeTechnique> </rdf:RDF>
<?xml version="1.0" encoding="UTF-8"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:ns0="http://purl.org/cwmo/#" xmlns:owl="http://www.w3.org/2002/07/owl#" xmlns:dct="http://purl.org/dc/terms/">
  <ns0:CreativeTechnique rdf:about="http://purl.org/cwmo/#ABTesting">
    <rdf:type rdf:resource="http://www.w3.org/2002/07/owl#NamedIndividual"/>
    <ns0:hasCreativePhase rdf:resource="http://purl.org/cwmo/#ImplementAndMonitoring"/>
    <ns0:hasFunction rdf:resource="http://purl.org/cwmo/#Evaluation"/>
    <ns0:hasInputType rdf:resource="http://purl.org/cwmo/#Behavioral"/>
    <ns0:isProducingData rdf:resource="http://purl.org/cwmo/#QuantitativeData"/>
    <ns0:isRelatedTo rdf:resource="http://purl.org/cwmo/#Experiment"/>
    <ns0:isRelatedTo rdf:resource="http://purl.org/cwmo/#KeyPerfIndicator"/>
    <ns0:isRelatedTo rdf:resource="http://purl.org/cwmo/#WebAnalytics"/>
    <dct:description xml:lang="en">Comparing two version of a same solution in order to see which one produce the statistically best results according to a defined objective.</dct:description>
    <dct:title xml:lang="en">A/B Testing</dct:title>
  </ns0:CreativeTechnique>
</rdf:RDF>